Social media news releases are a useful tool for public relations practitioners. The reason they are a good idea is because there are more items on it than on a traditional news release. There are high definition photographs that are enclosed in the news release. This makes the news release more appealing. There are also usually video and audio embedded in the SMNR. It aids in making the news release more appealing to the online world.
The reason a PR practitioner would need to use a SMNR is to make there news releases more appealing to bloggers. The blogging community would rather read something that is visually appealing, so they can use it for their website. Another thing the person who creates the SMNR should make sure to use a lot of links. The links will make the SMNR more likely to appear in a search engine, so the SMNR will get more readers because of it. The website realwire explains what an SMNR is in depth and it includes an embedded video.
Also good websites for SMNRs are pitchengine and prxbuilder. These are good websites because there already is a template for the SMNR the only thing the practitioner has to do is fill it in.
