I was reading this article by Harvey Rice about how the eviction of the humane society from an unused building turned into a PR nightmare and I was wondering how to actually fix bad PR when something like that happens. I don’t know if it is possible to get the public to believe you again.
I would like to know if anyone has any thoughts on the subject.
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April 26, 2010 at 2:07 pm
The story you are referring to is all quotes. It is lacking in facts and dates and such. I think that it would be easily settled if someone else had covered the story. Usually in a time of chaos, there needs to be one person in charge. One voice to calm the rest. A good P.R. agent would probably try to get their client to be that voice and calm everything down in a week. An easy solution is to have a drive to save the animals. Maybe a bidding for all of the animals, that way the animals would go to a good home and the proceeds would help pay for the debts. Just my idea..